Who’ll be new face of Lou?

A nation wide hunt across France for the new face and body of Lou lingerie collection is being launched in spring and will include large-scale building drapes in the four key locations across Paris and billboards in all major French cities.
The campaign will be titled “Who is Lou?” and stockists will encourage customers to take part in the competition. More than one winner will be chosen by the brand later in the year, with winning models then set to be used throughout the brands autumn/ winter 05 campaign.