Tuesday, May 31, 2005

World-first stitch-free technology

News - Thread, New Zealand

Berlei One designs are made in a new high-tech process using ultrasonic technology. The process of glue, heat and pressure fuses fabric together to form a flexible but bound piece of fabric.

The fabric is laid out and a high-tech gluing process takes place. The layers of fabric are then pressed together under controlled heat. Extensive wear and wash testing has proven the reliability and longevity of the fused fabric.

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Miami spice: the men's underwear collections

News - Hello Magazine

Colombian designers certainly know how to grab your attention. Liliana Fierro got Fashion Week of the Americas off to a cracking start in Miami with a citrus shocker female swimwear show, and then Mundo Unico happened.

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U.S. to act against Chinese clothes

News - CNN Money, USA

WASHINGTON (Reuters) - The United States will restrict imports of pants, shirts and underwear from China that have surged dramatically since the beginning of year unless the two sides can work out a compromise, Commerce Secretary Carlos Gutierrez said Friday.

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Berlei Supertech - The Bounce Test Trial

News - Thread, New Zealand

Sports bras are unfashionable things that are better unseen and like brakes and accountants, you just want them to work and not know about it. Unstylish things like an elastic ankle bandage for one's breasts, I've always thought of them as something you'd bind your breasts in to go undercover as a boy in a WWII war movie.

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Friday, May 20, 2005

Elle Macpherson Campaign a Multi Award Winner

News - Thread, New Zealand

A revolutionary advertising campaign for international lingerie brand Elle Macpherson Intimates® has won a record 14 prestigious Australasian Advertising Awards.

The directional and evocative campaign, shot by cult British photographer Rankin, marked a stunning departure from both traditional lingerie advertising and from the brand’s own previous creative which had featured supermodel Elle Macpherson herself.

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Unique Bras and Shoes Showcased in Seoul

News - Chosun Ilbo, South Korea

Not even off the catwalk, these artistic creations by the world's top designers are making many people see bras and shoes in a new light." That is, thanks to a total of 150 designers and artists taking part in the "2005 World Best Bra & Shoes Art Exhibition.

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Dolce & Gabbana - the guys who got the girls to get their bras out

News - The Times Online, Uk

While Madonna was redefining the modern female body — Marilyn Monroe breasts, a shot-putter’s musculature — Dolce and Gabbana gave her something to wear that showcased her new rock-hard femininity. Having popularised the corset in the late 1980s, they went one further in the 1990s and put the bra on show — not with the burlesque theatricality that Jean Paul Gaultier had borrowed from Yves Saint Laurent several years earlier, when he put Madonna in conical basques, but in an altogether more accessible, wearable way. D&G made the bra integral to the dress, then turned the straps into a focal point. The results looked like a beautiful, erotic mistake, as if a woman had somehow got dressed in too much of a hurry, her luscious, unkempt hair suggesting that maybe she hadn’t even had time to glance in the mirror. How much sexier does it get?

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EU measures on Chinese textiles may be taken

News - AFP via Yahoo, UK & Ireland

The European Union may adopt more emergency measures to curb Chinese textile imports, in addition to those already put in place earlier this week on two key categories, European Commission President Jose Manuel Barroso said.

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Tuesday, May 17, 2005

Fifi Chachnil great Thirties-style pants



Great place to buy Thirties-style candy coloured pants that have the days of the week on the front. 26 rue Cambon, Paris.

Holiday G-string from hell



Spain is wonderful for shoes, painting and house accessories not to mention food but underwear after the experience I have just had I am not so sure…

As you can see from the brilliant blue g-string above that the underwear looks fun, fruity and a little tropical. Perfect I believed to show off a bronze tan. Instead once worn the g-string was scratchy, itchy, rubbing and this is the good part, see the loop in the weave near the crotch area. These could only have been designed by a man! This g-string is not a tutti-frutti delight as it has more in common with a contraption of torture. One eye watering experience never to be repeated.

Monday, May 09, 2005

The Victoria's Secret - Ten Years exhibition

News - PRNewswire, LAS VEGAS

Victoria's Secret is proud to announce the unveiling of The Victoria's Secret Fashion Show Exhibit: Ten Years of Sexy. Victoria's Secret Supermodel Gisele Bundchen will unveil the exhibition on June 9, 2005 at 10:30 am at the Forum Shops at Caesars, Las Vegas. The retrospective, running through July 9, 2005, is the public's first-ever opportunity to get up close and personal with the sexy looks and unique story behind the evolution of the world-famous brand and fashion show.

The exhibit is taking place in celebration of the newest, must-see Victoria's Secret location at The Forum Shops at Caesars, Las Vegas, opening on May 19th.

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Lads' mags face ban over use of teen models

News - The Times, UK

NEWSPAPERS and magazines that publish topless or titillating pictures of young models face being prosecuted under new legislation.

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Bra-makers not supporting labeling standards

News - Taipei Times,Taiwan

A recent survey of bras conducted by the Consumers' Foundation revealed that a significant number of brands provided inadequate information on the labels.

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Sunday, May 08, 2005

Old friends

The Underwear Drawer - stories from a lingerieholic

There is something lovely warm and familiar about old friends. If you haven’t seen them for a while it’s good to see what they remember about the old times, somehow it is always different to how I see it or indeed how I see myself. This friend I caught up with remembers me as the love’em and leave them girl from my carefree days at college. More boys asking for dates than days in the week. It was funny to hear her recollections and see her view of me as if I hadn’t changed in over ten years.

I on the other hand have changed I don’t love’em and leave them. In fact I haven’t been in a relationship for eighteen months, through choice and not meeting the right men. How we do change in tens years yet people still see us as the young days. I was pleased to hear these stories as in my imagination she brought my memories back to life and how we laughed. Old friends are like favourite old knickers warm, familiar and they keep the young girl we all are alive inside.

Thursday, May 05, 2005

International currencies e-Commerce store

News - 24-7PressRelease.com, OH, USA

New York Passion Lingerie now displays its on-line e-Commerce store prices in most international currencies using new translation technology. This newly installed software helps customers convert U.S dollar prices to their own national currency. The company believes the new, easy to use, currency exchange translator will improve its international sales of women's lingerie on its new on-line e-Commerce store.

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Lingerie sensitivities

News - Malaysia Star, Malaysia

What do guys do when they visit lingerie shops? ... I’m sure there are many men who do not feel the slightest embarrassment about being in a lingerie shop. ...

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Forplay Inc. Gets Exposed in Las Vegas

News - Business Wire, CA

A leader of unique fashions for seductive and spontaneous women for over 20 years (www.forplayinc.com), today announced its successful run at the International Lingerie Show in Las Vegas. Forplay(TM) unveiled its newly designed booth.

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Lingerie as clothes

News - Malaysia Star, Malaysia

A recent proliferation of stand-alone shops that sell lingerie and casual wear has blurred the distinction between the two.

Lingerie is no longer something to be hidden; it is part of a lifestyle, says Jamie Fong, the marketing and communications executive at FJ Benjamin (M) Sdn Bhd which distributes La Senza – the 15-year-old Canadian brand of lingerie, sleep-, casual-, lounge-, beach- and gym wear in Malaysia.

“A growing number of women see lingerie as clothes, and many more see it as a fashion item.

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Exploding bras

News - Mirror, UK

WOMEN suicide bombers wearing exploding bras could strike at airports, police intelligence experts fear.

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