Friday, August 25, 2006

Lifttits

News - Daily Candy, UK

Yes you read it right no bra review today simply advice on tit tape with a difference. A far cry from the awful wig tape, parcel tape and alarming surgical-looking Braza strips you’ve previously experimented with, Liftits go on top of the breast, not underneath.

They’re such miracle workers, in fact, they can make a hefty D-cup perkier than a toddler on Lucozade. When you’re done with them (or when you’re in a passionate embrace with someone attempting to fondle your boobs), simply rip them off (not as painful as it sounds) and chuck them.

If you’re still confused as to how Liftits work, the product’s three-second online video should help.

Still flummoxed?

Do keep up.

Buy Online ASOS

Wednesday, August 23, 2006

Wonderbra is overhauling its website

News - Digital Bulletin, UK

LONDON - Wonderbra is overhauling its website as it seeks to shake off its 90s 'Hello boys' image and reposition itself as a lifestyle brand.

The site, created by Iris, will go live in October. It is part of a strategy to link the brand to fashion by showing women how different looks can be achieved by wearing its bras.

Visitors will be directed to the 'uplift', 'rounded', 'cleavage' or 'plunging' zone, each of which will feature the range of bras in that category. There are also plans to offer online sales.

Iris has previously handled experiential events for Wonderbra, including a series of fashion events called 4 Effect.

Thursday, August 17, 2006

Peaches charity underwear auction in eBay controversy

News: NME, UK

Peaches' underpants have being removed from eBay after the online auction site deemed the lot "unsuitable" for sale.

The singer is among a string of artists who have donated personal items and time to raise money for Three Gut Records founder and visual artist Tyler Clark Burke.

The auction is aiming to raise money to buy Burke, who is experiencing family health problems, a home. Twenty per cent of the proceeds will also go to charity Habitat For Humanity.

However the site's administrators deemed the used thong donated by Peaches as unsuitable for sale via eBay.

"The Peaches auction was yanked because it was apparently against the eBay adult content mandate - no used underwear, no matter what," Burke told NME.COM, before adding that fans still have a chance of buying the old pair of pants.

"What I'm going to do is actually auction off a ball of peach yarn so eBay won't pull it again," said Burke. "The winner of this yarn will also get a free pair of used Peaches' thong undies, which I'll explain on my site, not on eBay. She's donated a nice pink mesh thong."

Along with the underwear, other lots in the auction include the chance to have Broken Social Scene write a song about you and the opportunity to pen a track with Feist.

For the full list of auctions go to Santacruzforever.com.

Monday, August 07, 2006

What underwear says about you...



Find out what your underwear says about you.. The Underwear Oracle

National Underwear Day - Aug 9th New York

News - Fresh Pair Newsletter, USA

If you haven't heard, Freshpair is sponsoring the 4th annual National
Underwear Day, which will take place on August 9th in New York City.

On National Underwear Day, Freshpair sends dozens of models out onto the
streets of New York clad in nothing more than the hottest new styles of
men's and women's underwear from top brands. This year's official sponsors
include Puma, Wacoal, Hugo boss, 2(x)ist, Papi, Ginch Gonch, Play,
Chantelle, Le Mystere, Goddess, Freya, Fantasie, Diesel, RIPS, MagicSilk,
Men's Health magazine, Cotton Incorporated, The National Prostate Cancer
Coalition, and The Breast Cancer Research Foundation. Our underwear
ambassadors make appearance in highly visible locales, such as Times Square,
polling passersby on their choices of underwear and handing out 4,000
"freshpairs".

Over the past three years, this event has received coverage on network TV
(daytime and primetime news and entertainment shows) and is geared toward
family and tourist audiences.

Join us in Times Square from 11 to 1pm on Wednesday to get your "freshpair".