News - ANBA - Sao Paulo,Brazil
The new collection of underwear by band Liz was baptized "Raks Sharki", which means "belly dance" in Arabic. The items present Arab designs and are already exported to eight countries, among them Lebanon, where the company has an exclusive representative.
São Paulo - Liz, a Brazilian producer of lingerie, developed a line of underwear and bras inspired on belly dancing. The products were released in May this year and can already be found in the Arab countries. "The dance is an icon of femininity," stated Lígia Buonamici Costa, the company operations director and creator of the product.
Click here to read the article
Friday, July 29, 2005
Wednesday, July 27, 2005
Power of a half-naked woman
News - Ottawa Citizen, Canada
Provocative ads target female consumers
Never underestimate the power of a half-naked woman, especially when appealing to other women.
Such is the mantra of today's advertising world, where marketers promoting female-oriented products aren't getting inside a woman's psyche but rather into her lingerie drawer.
Over the past month, companies as diverse as Victoria's Secret, Gap and Dove have launched Internet and television campaigns featuring women in various stages of undress. While the efforts are disparate in both direction and purpose, each uses some form of boobvertising to catch the female consumer's attention.
"It's not surprising that sexual appeals have an impact in attracting our attention the way they do with men," says Ontario author Shari Graydon, who wrote In Your Face: The Culture of Beauty and You. "But obviously, (a woman's) relationship with those images is much more complicated."
Click here to read the article.
Provocative ads target female consumers
Never underestimate the power of a half-naked woman, especially when appealing to other women.
Such is the mantra of today's advertising world, where marketers promoting female-oriented products aren't getting inside a woman's psyche but rather into her lingerie drawer.
Over the past month, companies as diverse as Victoria's Secret, Gap and Dove have launched Internet and television campaigns featuring women in various stages of undress. While the efforts are disparate in both direction and purpose, each uses some form of boobvertising to catch the female consumer's attention.
"It's not surprising that sexual appeals have an impact in attracting our attention the way they do with men," says Ontario author Shari Graydon, who wrote In Your Face: The Culture of Beauty and You. "But obviously, (a woman's) relationship with those images is much more complicated."
Click here to read the article.
Power of a half-naked woman
News - Ottawa Citizen, Canada
Provocative ads target female consumers
Never underestimate the power of a half-naked woman, especially when appealing to other women.
Such is the mantra of today's advertising world, where marketers promoting female-oriented products aren't getting inside a woman's psyche but rather into her lingerie drawer.
Over the past month, companies as diverse as Victoria's Secret, Gap and Dove have launched Internet and television campaigns featuring women in various stages of undress. While the efforts are disparate in both direction and purpose, each uses some form of boobvertising to catch the female consumer's attention.
"It's not surprising that sexual appeals have an impact in attracting our attention the way they do with men," says Ontario author Shari Graydon, who wrote In Your Face: The Culture of Beauty and You. "But obviously, (a woman's) relationship with those images is much more complicated."
Click here to read the article.
Provocative ads target female consumers
Never underestimate the power of a half-naked woman, especially when appealing to other women.
Such is the mantra of today's advertising world, where marketers promoting female-oriented products aren't getting inside a woman's psyche but rather into her lingerie drawer.
Over the past month, companies as diverse as Victoria's Secret, Gap and Dove have launched Internet and television campaigns featuring women in various stages of undress. While the efforts are disparate in both direction and purpose, each uses some form of boobvertising to catch the female consumer's attention.
"It's not surprising that sexual appeals have an impact in attracting our attention the way they do with men," says Ontario author Shari Graydon, who wrote In Your Face: The Culture of Beauty and You. "But obviously, (a woman's) relationship with those images is much more complicated."
Click here to read the article.
Curvy Chick
News - Daily Star, UK
Business brains at high street lingerie label La Senza are hoping to persuade Charlotte Church to star in their next ad campaign after spotting holiday photos of her in a bikini on the newsstands. "They think Charlotte would be perfect," a source at the company revealed. "She has sexy curves in all the right places and would look gorgeous in La Senza's designs." Charlotte is currently soaking up the sun in Antigua with boyfriend Gavin Henson, but is likely to be offered a lucrative contract when she arrives back home.
Click here to visit La Senza
Business brains at high street lingerie label La Senza are hoping to persuade Charlotte Church to star in their next ad campaign after spotting holiday photos of her in a bikini on the newsstands. "They think Charlotte would be perfect," a source at the company revealed. "She has sexy curves in all the right places and would look gorgeous in La Senza's designs." Charlotte is currently soaking up the sun in Antigua with boyfriend Gavin Henson, but is likely to be offered a lucrative contract when she arrives back home.
Click here to visit La Senza
Saturday, July 23, 2005
Rising stars from De Montfort University
Contour Fashion Show 2005
What a great fashion show from De Montfort University. The Frank May Cup for outstanding achievements in fashion design and the Ace style award for outstanding student of the year in contour both went to Laurie Truscott, who had already won first prize in Lepel's external design project last November.
Contour Fashion, is the only degree course of its kind in the world that offers specialist options in lingerie, bodywear, swimwear, performance sportswear and structured eveningwear design.
Click here to visit De Montfort University site.
What a great fashion show from De Montfort University. The Frank May Cup for outstanding achievements in fashion design and the Ace style award for outstanding student of the year in contour both went to Laurie Truscott, who had already won first prize in Lepel's external design project last November.
Contour Fashion, is the only degree course of its kind in the world that offers specialist options in lingerie, bodywear, swimwear, performance sportswear and structured eveningwear design.
Click here to visit De Montfort University site.
Love Kylie and Bonds lose distributor
News – Linger Buyer, UK
Australian lingerie brands Love Kylie and Bonds have been left searching for new UK distributors after Downunderwear, the UK distributor for both labels went into liquidation at the beginning of this month. The parent companies of both brands say that UK business will continue as normal, with stockists being advised to contact them directly with any enquiries. Love Kylie owner Holeproof and Pacific Brands stressed in its statement that the current situation was ‘not connected in any way with the viability of the Love Kylie brand’. Bonds, meanwhile said that it was contacting all UK customers directly while alternative distribution arrangements were being made.
Australian lingerie brands Love Kylie and Bonds have been left searching for new UK distributors after Downunderwear, the UK distributor for both labels went into liquidation at the beginning of this month. The parent companies of both brands say that UK business will continue as normal, with stockists being advised to contact them directly with any enquiries. Love Kylie owner Holeproof and Pacific Brands stressed in its statement that the current situation was ‘not connected in any way with the viability of the Love Kylie brand’. Bonds, meanwhile said that it was contacting all UK customers directly while alternative distribution arrangements were being made.
CBI demands interest rate cute
News - Industry word and mouth, UK
Demands have been made by the British Retail Consortium to urgently cut interest rates. Sir Digby JOnes head of CBI employers' group has echoed the BRC's argument that the time for action is now.
Sir Digby's call came in the wake of shocking figures from the trades survey that sales have slumped to their lowest level since its survey began in 1983.
Some 42 per cent of retailers polled in the CBI's June survey said their sales had fallen compared to last year with 23 per cent reporting turnover has improved. The gap of minus 19 per cent translates into the industry's worst performance for 22 years.
The Bank of England's monetary policy committee which sets interest rates is due to meet very soon.
Demands have been made by the British Retail Consortium to urgently cut interest rates. Sir Digby JOnes head of CBI employers' group has echoed the BRC's argument that the time for action is now.
Sir Digby's call came in the wake of shocking figures from the trades survey that sales have slumped to their lowest level since its survey began in 1983.
Some 42 per cent of retailers polled in the CBI's June survey said their sales had fallen compared to last year with 23 per cent reporting turnover has improved. The gap of minus 19 per cent translates into the industry's worst performance for 22 years.
The Bank of England's monetary policy committee which sets interest rates is due to meet very soon.
Friday, July 22, 2005
Big knickers to beaver cut
The Underwear Drawer - stories from a lingerieholic
A trip to Los Angeles is needed now as the new buzz word is “beaver cut” with larger knickers than g-strings back in fashion it appears pubic hair is also making a comeback. I should add styled pubic hair is making a comeback not the old fashion untrimmed bush!
On the west coast of the USA it seems for a trim down below you simple go in and pick a number. Make like finding a style of hair for your head like the Rachel years ago. Now you pick a number from images of different designs for your neither region.
No 2 on the style chart is Playboy which is a full waxing underneath with sides really clean but a pretty little V instead of the Brazilian strip. This design has been created for Pamela Anderson. No 5 is the straight forward Brazilian which is currently asked for less as the small strip of hair can emphasis your hips.
Number 7 the butterfly is proving very popular at the moment. Although there are seasonal elements to the job as Cindee Esser-Thorin owner of Pinks Cheeks in the USA points out, Christmas trees decorated with rhinestones and glitter are very popular in December.
Decoration down under is clearly the next big thing and in London Toni Jade will come to your house to put faux diamonds on your fingers and toes – and if you wish other parts..
The trend is from brutal wax jobs to keeping it bushy but trimmed. Look out for a beaver cutting shop near you.
A trip to Los Angeles is needed now as the new buzz word is “beaver cut” with larger knickers than g-strings back in fashion it appears pubic hair is also making a comeback. I should add styled pubic hair is making a comeback not the old fashion untrimmed bush!
On the west coast of the USA it seems for a trim down below you simple go in and pick a number. Make like finding a style of hair for your head like the Rachel years ago. Now you pick a number from images of different designs for your neither region.
No 2 on the style chart is Playboy which is a full waxing underneath with sides really clean but a pretty little V instead of the Brazilian strip. This design has been created for Pamela Anderson. No 5 is the straight forward Brazilian which is currently asked for less as the small strip of hair can emphasis your hips.
Number 7 the butterfly is proving very popular at the moment. Although there are seasonal elements to the job as Cindee Esser-Thorin owner of Pinks Cheeks in the USA points out, Christmas trees decorated with rhinestones and glitter are very popular in December.
Decoration down under is clearly the next big thing and in London Toni Jade will come to your house to put faux diamonds on your fingers and toes – and if you wish other parts..
The trend is from brutal wax jobs to keeping it bushy but trimmed. Look out for a beaver cutting shop near you.
Thursday, July 21, 2005
Old lovers and like old bras
The Underwear Drawer - stories from a lingerieholic
You know you shouldn’t have them close to your skin again; however you seem to be unable to stop yourself. The charm and the allure over power your senses while you crave the familiar smell and warmth.
The old can feel snug and comforting for a while however the reason they were tossed away in the first place starts to show through, rubbing on your skin and causing an irritation. On the reunion the previous tension and sharp edges seems to have soften or disappeared. However these feelings do not last long, the fuzzy feeling is quickly replaced with un-comfort and this time you are more cautious and sensitive.
The old bra will never feel the same; the wire is poking through the material scrapping and pinching the skin at any given chance. The material is too fragile to mend it is time to clear out the old and make room for the new.
You know you shouldn’t have them close to your skin again; however you seem to be unable to stop yourself. The charm and the allure over power your senses while you crave the familiar smell and warmth.
The old can feel snug and comforting for a while however the reason they were tossed away in the first place starts to show through, rubbing on your skin and causing an irritation. On the reunion the previous tension and sharp edges seems to have soften or disappeared. However these feelings do not last long, the fuzzy feeling is quickly replaced with un-comfort and this time you are more cautious and sensitive.
The old bra will never feel the same; the wire is poking through the material scrapping and pinching the skin at any given chance. The material is too fragile to mend it is time to clear out the old and make room for the new.
Tuesday, July 19, 2005
Bras for a cause: Exhibit, raffle benefit breast cancer
News - Traverse City Record-Eagle
ALDEN - Thirty artists, one cause - and a size 36C.
That's what it took to create the 2005 "A Way to Women's Wellness ArtBra Exhibition" making its way to Alden next week. The show, July 20-24 at the Spencer Creek House next to The Muffin Tin, features embellished crazy-quilted and pieced bras designed by nationally known artists including Kathleen Glynn of Antrim County.
With names like "Aphrodite's Wedding Bodice," "Got Milk?" and "Texas Double Barrel Slingshot," the bras are helping to raise money for breast cancer research. The project is the creation of international author, teacher, designer and lecturer Victoria Adams Brown, who has been featured in several major magazines and on The Discovery Channel show "Home Matters."
After seeing a magazine ad for a bra decorated with star sequins, Adams Brown decided to challenge her artist friends to do better. She gave them each a store-bought bra and asked them to embellish it in their own style. The designers also were asked to name their design, and to create a mythical story about who might have worn it.
Click here to read more
ALDEN - Thirty artists, one cause - and a size 36C.
That's what it took to create the 2005 "A Way to Women's Wellness ArtBra Exhibition" making its way to Alden next week. The show, July 20-24 at the Spencer Creek House next to The Muffin Tin, features embellished crazy-quilted and pieced bras designed by nationally known artists including Kathleen Glynn of Antrim County.
With names like "Aphrodite's Wedding Bodice," "Got Milk?" and "Texas Double Barrel Slingshot," the bras are helping to raise money for breast cancer research. The project is the creation of international author, teacher, designer and lecturer Victoria Adams Brown, who has been featured in several major magazines and on The Discovery Channel show "Home Matters."
After seeing a magazine ad for a bra decorated with star sequins, Adams Brown decided to challenge her artist friends to do better. She gave them each a store-bought bra and asked them to embellish it in their own style. The designers also were asked to name their design, and to create a mythical story about who might have worn it.
Click here to read more
LINGERIE SHOW SHOCKS FASHIONISTAS
News - Star of Mysore, India
Italy: When budding designer Valeria Marini asked to show her new lingerie and swimwear collection at the prestigious AltaRoma fashion show last week, the organisers agreed, but had some reservations.
Marini's show is based on scenes in the Tom Cruise / Nocole Kidman film Eyes Wide Shut. She had employed director Luca Tommasini to choreograph 18 models wearing, well, not very much. The effect was stunning, but AltaRoma President, Stefano Dominella, was not amused. 'Your show is like a porno film', he told Marini, threatening to expel her from Rome fashion week.
But peace was made as the more audacious outfits were covered with fur coats and feathers and the performance toned down.
Italy: When budding designer Valeria Marini asked to show her new lingerie and swimwear collection at the prestigious AltaRoma fashion show last week, the organisers agreed, but had some reservations.
Marini's show is based on scenes in the Tom Cruise / Nocole Kidman film Eyes Wide Shut. She had employed director Luca Tommasini to choreograph 18 models wearing, well, not very much. The effect was stunning, but AltaRoma President, Stefano Dominella, was not amused. 'Your show is like a porno film', he told Marini, threatening to expel her from Rome fashion week.
But peace was made as the more audacious outfits were covered with fur coats and feathers and the performance toned down.
Saturday, July 16, 2005
A big lift from bras firm
News - expressandstar.com, Birmingham,UK
Staffordshire-based Slimma, the ladies fashion company, has bought the Beau Bra lingerie brand, of London, for an undisclosed sum.
Slimma, which has its head office in Leek but manufactures overseas, said Beau Bra specialises in luxury lingerie and loungewear.
The Beau Bra business and its employees responsible for design, sales and marketing, will become a division of Slimma's Frank Usher Group, which sells "posh frocks".
Alan Webb, chairman of Slimma, said: "Beau Bra, together with a talented creative team, presents Slimma with an exciting opportunity to expand our intellectual property into new product areas which complement our core business."
Staffordshire-based Slimma, the ladies fashion company, has bought the Beau Bra lingerie brand, of London, for an undisclosed sum.
Slimma, which has its head office in Leek but manufactures overseas, said Beau Bra specialises in luxury lingerie and loungewear.
The Beau Bra business and its employees responsible for design, sales and marketing, will become a division of Slimma's Frank Usher Group, which sells "posh frocks".
Alan Webb, chairman of Slimma, said: "Beau Bra, together with a talented creative team, presents Slimma with an exciting opportunity to expand our intellectual property into new product areas which complement our core business."
Friday, July 15, 2005
Price to pay
News - Gamour.com, UK
Jordan is planning to follow in the footsteps of Caprice and Elle Macpherson with her very own line of lingerie. According to The Sun, the range, which will be in stores this September, will come emblazoned with the model's real name, Katie Price, and feature her as a cartoon character on many of the items. But cheeky underwear is only the start of Jordan's plans: she wants to design swimwear, stationery and kids' jewellery as well.
Jordan is planning to follow in the footsteps of Caprice and Elle Macpherson with her very own line of lingerie. According to The Sun, the range, which will be in stores this September, will come emblazoned with the model's real name, Katie Price, and feature her as a cartoon character on many of the items. But cheeky underwear is only the start of Jordan's plans: she wants to design swimwear, stationery and kids' jewellery as well.
Tuesday, July 12, 2005
National Underwear Day
News - freshpair.com , USA
From Marlon Brando rending his undershirt in Streetcar, to the sexual revolution, to Helmut Newton's lingerie-clad vamps, underwear has come a long way from being coyly referred to as "unmentionables" in American culture. A watershed event was the unveiling of Calvin Klein's giant underwear billboard ads in Times Square in the Eighties - a statement of unflinching exposure that almost single-handedly transformed the public's perception of underwear from 'necessary undergarment' to a brazen gesture of style and freedom.
Click here to read the article
From Marlon Brando rending his undershirt in Streetcar, to the sexual revolution, to Helmut Newton's lingerie-clad vamps, underwear has come a long way from being coyly referred to as "unmentionables" in American culture. A watershed event was the unveiling of Calvin Klein's giant underwear billboard ads in Times Square in the Eighties - a statement of unflinching exposure that almost single-handedly transformed the public's perception of underwear from 'necessary undergarment' to a brazen gesture of style and freedom.
Click here to read the article
Angelina clears the sex shop shelves
News - The Mirror, UK
Angelina Jolie has been spotted stocking up on naughty lingerie at upmarket sex shop Coco De Mer. The Tomb Raider star, who has just adopted her second child, is apparently a regular at the erotic emporium and can't get enough of their silky undies. "Angelina's not embarrassed by anything at the shop - she loves it all and buys quite a lot. She's in here whenever she's in the country. But her most recent trip a few weeks ago was the most she has ever spent," a source tells the Daily Mirror. "Angelina bought sexy, lacy underwear and sex books. She loves looking through the new underwear. There are all sorts there: panties, G-strings, half-cup bras, which are all incredibly erotic. She likes them all."
Click here to read more
Angelina Jolie has been spotted stocking up on naughty lingerie at upmarket sex shop Coco De Mer. The Tomb Raider star, who has just adopted her second child, is apparently a regular at the erotic emporium and can't get enough of their silky undies. "Angelina's not embarrassed by anything at the shop - she loves it all and buys quite a lot. She's in here whenever she's in the country. But her most recent trip a few weeks ago was the most she has ever spent," a source tells the Daily Mirror. "Angelina bought sexy, lacy underwear and sex books. She loves looking through the new underwear. There are all sorts there: panties, G-strings, half-cup bras, which are all incredibly erotic. She likes them all."
Click here to read more
India eases on flag use, but no underwear
News - Webindia123, India
India has softened its law governing how and where the national tri-color flag can be printed or displayed, but putting the flag on underwear remains taboo.
Before the latest revision, under the Prevention of Insults to National Honors Act, only senior government leaders and state institutions were allowed to fly the flag on their premises. Ordinary citizens were allowed to fly flags or wear tricolor badges only on Republic Day, Independence Day and Mahatma Gandhi's birthday, The Times of London said.
India has softened its law governing how and where the national tri-color flag can be printed or displayed, but putting the flag on underwear remains taboo.
Before the latest revision, under the Prevention of Insults to National Honors Act, only senior government leaders and state institutions were allowed to fly the flag on their premises. Ordinary citizens were allowed to fly flags or wear tricolor badges only on Republic Day, Independence Day and Mahatma Gandhi's birthday, The Times of London said.
Sunday, July 10, 2005
Confessions of a lingerie addict
The Underwear Drawer - stories from a lingerieholic
Not only have I been buying underwear this weekend but I have now found some new books on lingerie. My summer read shall be 'Confessions of a lingerie addict' a glass of wine while reading this in the sun and I will be in heaven!
Not only have I been buying underwear this weekend but I have now found some new books on lingerie. My summer read shall be 'Confessions of a lingerie addict' a glass of wine while reading this in the sun and I will be in heaven!
Saturday, July 09, 2005
Respecting your body
The Underwear Drawer - stories from a lingerieholic
Buying lingerie is like respecting your body. I have lost 8lb so my body needs a treat or two. The luscious lilac bra with frilly cups was an essential for my ever growing underwear drawer. Honestly life wouldn’t have been the same without it..!
Buying lingerie is like respecting your body. I have lost 8lb so my body needs a treat or two. The luscious lilac bra with frilly cups was an essential for my ever growing underwear drawer. Honestly life wouldn’t have been the same without it..!
Friday, July 08, 2005
Female high-flyers include Michelle Mone - Ultimo founder
News – Management Today, UK
35 women under 35 MT’s latest list of young female high-flyers include Michelle Mone 33. On the list since 2001, the founder of MJM International is flourishing. Her Ultimo bra graces the form of many celebrity, and last year Mone went mass-market by introducing her own line for Asda’s George. MJM now encompasses seven brands worldwide.
35 women under 35 MT’s latest list of young female high-flyers include Michelle Mone 33. On the list since 2001, the founder of MJM International is flourishing. Her Ultimo bra graces the form of many celebrity, and last year Mone went mass-market by introducing her own line for Asda’s George. MJM now encompasses seven brands worldwide.
Thursday, July 07, 2005
Underwear for breast cancer patients
News - Wales, UK
High street giant Marks and Spencer is looking at introducing a new underwear range for women who have had breast cancer surgery.
The retailer yesterday announced the move, which is said to be in its early stages, in response to requests from customers.
One woman wrote to M&S chief executive Stuart Rose stating, "You don't realise, you cannot buy a matching bra and knickers set if you've lost a breast.
"Why can't you do that for us?"
The new range, which could take up to 12 months to develop, is expected to be an extension of the company's existing range for women who have had surgery and mastectomies. M&S head of lingerie design, Soozie Jenkinson, said the idea was a "natural progression".
Click here to read more
High street giant Marks and Spencer is looking at introducing a new underwear range for women who have had breast cancer surgery.
The retailer yesterday announced the move, which is said to be in its early stages, in response to requests from customers.
One woman wrote to M&S chief executive Stuart Rose stating, "You don't realise, you cannot buy a matching bra and knickers set if you've lost a breast.
"Why can't you do that for us?"
The new range, which could take up to 12 months to develop, is expected to be an extension of the company's existing range for women who have had surgery and mastectomies. M&S head of lingerie design, Soozie Jenkinson, said the idea was a "natural progression".
Click here to read more
Wednesday, July 06, 2005
Wow what a night...
The Underwear Drawer - stories from a lingerieholic
A male visitor and just encase matching lacy green French knickers has to be worn with my stripy green and cream halter neck top. When evenings pan out little this one is it pays to be like a girl guide – always be prepared.
Oh and he noticed they matched ;o)
A male visitor and just encase matching lacy green French knickers has to be worn with my stripy green and cream halter neck top. When evenings pan out little this one is it pays to be like a girl guide – always be prepared.
Oh and he noticed they matched ;o)
Tuesday, July 05, 2005
Harrogate International centre
Harrogate International Centre brings once again Lingerie and swimwear show.
21 – 23 August 2005
Click here to visit the website
21 – 23 August 2005
Click here to visit the website
Communist Underwear Proves the Latest Art Hit!
Art news - paintingsdirect.com, Russia
Communist underwear - however drab and unattractive - is now being celebrated as art. Soviet-style lines have been forming outside a Moscow museum as crowds have flocked there eager to study Communist panties, bras, corsets and pantyhose in intimate detail.
The "Memory of the Body Exhibition of Under-Fashions in the Communist Era" proved so popular when it was shown earlier this year at the National History Museum in St Petersburg, that it has now moved to Moscow's Central House of Artists.
Click here to read more and see images.
Communist underwear - however drab and unattractive - is now being celebrated as art. Soviet-style lines have been forming outside a Moscow museum as crowds have flocked there eager to study Communist panties, bras, corsets and pantyhose in intimate detail.
The "Memory of the Body Exhibition of Under-Fashions in the Communist Era" proved so popular when it was shown earlier this year at the National History Museum in St Petersburg, that it has now moved to Moscow's Central House of Artists.
Click here to read more and see images.
Bizcommunity.com, South Africa
News - Bizcommunity.com, South Africa
Durban based advertising agency - Lowe Bull Truth notched up two finalists at this year's Cannes Lions Festival - one of the biggest and most respected festivals that recognises brilliance in advertising from around the globe.
The work that made the finalists included a tactical print advert created for Wonderbra in celebration of Mother's Day and an innovative radio commercial that only used sound effects to communicate Wonderbra's cleavage enhancing proposition.
Click here to read more
Durban based advertising agency - Lowe Bull Truth notched up two finalists at this year's Cannes Lions Festival - one of the biggest and most respected festivals that recognises brilliance in advertising from around the globe.
The work that made the finalists included a tactical print advert created for Wonderbra in celebration of Mother's Day and an innovative radio commercial that only used sound effects to communicate Wonderbra's cleavage enhancing proposition.
Click here to read more
Bras now designed for girls growing up fast
News - Alert Net
NEW YORK, July 3 (Reuters) - As parents lament that children grow up too quickly, lingerie companies are spotting an opportunity to market bras especially for younger girls.
Companies like Sara Lee Corp., whose brands include Bali, Hanes Her Way and Playtex, and privately held Maidenform Inc. have made a major investment in this area in the past few years.
Indeed, some large department stores have started to train their employees that one of their responsibilities will involve bra fittings for "first timers."
"They're either so shy and embarrassed that they'd rather be anywhere but in (the intimate apparel) department, or they're so proud and enthused about being a grown-up that they choose something totally inappropriate," said Beverley Hinkson, national bra fitting specialist at JC Penney.
Hinkson, who has been fitting customers with bras and training sales associates to do the same for the past eight years, said first-time customers are coming in at increasingly younger ages.
"It's usually their mother's idea to come in for a fitting," she added.
Click here to read more
NEW YORK, July 3 (Reuters) - As parents lament that children grow up too quickly, lingerie companies are spotting an opportunity to market bras especially for younger girls.
Companies like Sara Lee Corp.
Indeed, some large department stores have started to train their employees that one of their responsibilities will involve bra fittings for "first timers."
"They're either so shy and embarrassed that they'd rather be anywhere but in (the intimate apparel) department, or they're so proud and enthused about being a grown-up that they choose something totally inappropriate," said Beverley Hinkson, national bra fitting specialist at JC Penney
Hinkson, who has been fitting customers with bras and training sales associates to do the same for the past eight years, said first-time customers are coming in at increasingly younger ages.
"It's usually their mother's idea to come in for a fitting," she added.
Click here to read more
Sunday, July 03, 2005
Nan with her Birthday pants
The Underwear Drawer - stories from a lingerieholic
Happy Birthday Nan, you look proud as punch with your new knickers, although we have very different concept of great lingerie I see we both enjoy receiving underwear as a gift.
I also remember you finding my g-strings in the washroom and commenting I had lots of hair bands. I didn’t have the heart to mention they were my knickers!
Happy Birthday Nan, you look proud as punch with your new knickers, although we have very different concept of great lingerie I see we both enjoy receiving underwear as a gift.
I also remember you finding my g-strings in the washroom and commenting I had lots of hair bands. I didn’t have the heart to mention they were my knickers!
Friday, July 01, 2005
2006 Exhibition ArtBras
News - Philadelphia, PA
Victoria Adams Brown, Founder of A Way to Women’s Wellness Foundation, a not-for-profit 501 (3 ) (c) grass-roots organization, is excited to announce the foundation’s major fund raising event of the year, the “2005 Way to Women’s Wellness ArtBra Calendar”.
Click here to review the deisgns.
Victoria Adams Brown, Founder of A Way to Women’s Wellness Foundation, a not-for-profit 501 (3 ) (c) grass-roots organization, is excited to announce the foundation’s major fund raising event of the year, the “2005 Way to Women’s Wellness ArtBra Calendar”.
Click here to review the deisgns.
Saudi rulers issue 'lingerie law'
News - BBC, World Edition
Lingerie shops in the strictly conservative Muslim kingdom of Saudi Arabia have been ordered to recruit women to replace male salesmen.
At present women, who are not allowed to mix with men other than close family members outside the home, must buy underwear in shops staffed by men.
The country's labour minister said the ruling will create jobs for women.
Click here to read more
Lingerie shops in the strictly conservative Muslim kingdom of Saudi Arabia have been ordered to recruit women to replace male salesmen.
At present women, who are not allowed to mix with men other than close family members outside the home, must buy underwear in shops staffed by men.
The country's labour minister said the ruling will create jobs for women.
Click here to read more
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