Thursday, July 20, 2006

Coco Ribbon launch new lingerie collection

News: Coco Ribbon Newsletter, UK

The trendy boutique company Coco Ribbon have launched their own lingerie label, cute feminine and defiantly worth a look. Pants HQ choice for the wedding season is the Just Married Swarovski Crystal Knickers, available with pink and blue crystals with 'Just Married' spelt cheekily across the bum… ;o)

Coco Ribbon launch new lingerie collection

News: Coco Ribbon Newsletter, UK

The trendy boutique company Coco Ribbon have launched their own lingerie label, cute feminine and defiantly worth a look. Pants HQ choice for the wedding season is the Just Married Swarovski Crystal Knickers, available with pink and blue crystals with 'Just Married' spelt cheekily across the bum… ;o)

Wednesday, July 19, 2006

Intimate advice - Barely There

News - Cool News Newsletter

Sara Lee Branded Apparel has taken the radical step of creating brassiere ads intended to inform women instead of, uh, titillating men, reports Julie Bosman in The New York Times (7/15/06). "Victoria's Secret has had success owning seksy, and I think there's a certain segment of the population that wants a seksier bra," says Rob Schapiro, creative director of the Martin Agency, which created the new campaign for Sara Lee's Barely There brand. He adds: "...We realized that a large segment of the population is concerned about how she looks in her bra while actually wearing clothing." And so the ads are were designed "to take the place of a gimlet-eyed girlfriend -- someone who will matter-of-factly tell you that your strap is showing, or that a lacy bra has no place under a shirt made of thin fabric."

The campaign sends its message using a "before-and-after" construct, "with two bras side-by-side that illustrate the result of an ill-chosen bra. On the left is a bra that is bumpy or misshapen (labeled 'There'). On the right, a bra with a monochromatic background ("Barely There.") The 'There' bras are adorned with objects that signify bumps, ridges and other bra-related problems. (The objects the Martin Agency ... dreamed up include headlights, Jiffy Pop, pine cones and pointy pink-drink umbrellas)." It is indeed a far cry from Victoria's Secret, devoid of "slinky body parts and ... stiletto heels." It's also a departure for Barely There, "which in the past has subscribed to the standard formula of women's underwear advertising."

Referring to the status quo, Tolli Love, Barely There's vp of marketing comments: "Men are attracted to that type of advertising ... I think there's a perception that with intimate apparel, seks sells, and then women, to, are unfairly grouped into that category." Even Wonderbra seems to have grasped the concept, replacing "in-your-face" ads featuring a lot of "you-know-what," with relatively more subtle approaches, such as "a restaurant full of men staring straight ahead, at a woman who is not in the picture." Whether Barely There's practicality pitch succeeds remains to be seen, but it does seem well, um, supported: "By some estimates, as many as 85 percent of the female population" is "wearing ill-fitting bras."

Monday, July 17, 2006

One to watch Ophelia Fancy

Watch this space with Ophelia Fancy as we love the fabulous scrumptious fancy knickers created with a eclectic fusion of new fabrics and vintage trimmings. Ophelia Fancy label is the brainchild of Brighton-based design duo Stevi Jelbart and Emma Sandham-King. The range won its creators the individual Designers Award at Swatch Alternative Fashion Week this year.

If you want to know more visit www.myspace.com/opheliafancy

The official website is undevelopment at www.opheliafancy.com

Scratch and sniff underwear

Scratch and sniff t-shirts were big and now Munki Munki has launched scratch and sniff boy short underwear and tank vests. Whether your chosen man is the BBQ king, handyman or mowerman (not quite Jesse Metcalfe the gardener from Desperate Housewives) but they all come with there own aroma when scratched for example mowerman smells of fresh grass when scratched.

I think a sense of humour is all-good but what happened to the little strawberries that were scratch and sniff? They smelled not of a man but gave a fruity aroma…good for both of you. I would suggest these Munki Munki scratch and sniff are something just for the ladies ;o)

Monday, July 10, 2006

Underwear Agent - Kate Moss

News: Britsh Glamour, UK

Kate Moss is set to make a million men's fantasies come true in four mini films for Agent Provocateur. The supermodel has already shot the X-rated footage, which includes her strutting down the street wearing only knickers and writhing about on the floor while photographers snap her from above, but it won't be unveiled until later this year. "Kate will play the mysterious lady, the scarlet woman that everyone wants to be. She looks sensational," a snoop informs the Daily Mirror. Film director Mike Figgis, who shot the saucy scenes, says: "I finally realise why people call her a supermodel. She is the only one and she is the best."