Wednesday, August 24, 2005

A sad, sad Christmas with no underwear

News - Ft.com, UK

For Claus Walther Jensen, getting his hands on bras for Christmas is one of the most important aspects of running Change, a Danish lingerie chain.

That is why the director went so far as to borrow a helicopter on Monday morning to secure one of the last European Union import licences for bras.

“We had 45,000 panties in Christmas colours but their 45,000 matching bras were trapped in a warehouse,” said a relieved Mr Walther Jensen after his helicopter dash.

“Other companies are suffering. I’ve got my goods in but I don’t want to win market share this way.”

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