CHICAGO - Gina Crisanti was taking out the trash at work one day when a stranger approached her with an odd request. It was a talent scout who wanted her to try out for an ad campaign to sell Dove beauty products — wearing nothing but her underwear.
The offer was puzzling to say the least. Crisanti, a 24-year-old cafe worker, has never thought of herself as anywhere near supermodel stature — curvy and closer to 5 feet than six.
But that, it turns out, is the point. Crisanti and five other "real" women — ranging from size 6 to 14 — are the stars of a Dove ad campaign that shows them wearing only bras, panties and big smiles on billboards, bus stops and trains in Chicago, New York, and other big cities.
"It is our belief that beauty comes in different shapes, sizes and ages," said Philippe Harousseau, Dove's marketing director on the "Campaign for Real Beauty." "Our mission is to make more women feel beautiful every day by broadening the definition of beauty."
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