Playtex reviews Pan-European account

Sara Lee owned Playtex is seeking an advertising agency to handle its multi-million pound underwear account across Europe, as incumbent Euro RSCG has declined to repitch for the business.
The brief has already been sent out to agencies to create a campaign for its glamorous underwear sub-brand Wonderbra, which is aimed at women aged 16 –35 years. The pitch is expected to take two months.