Tuesday, July 05, 2005

Bizcommunity.com, South Africa

News - Bizcommunity.com, South Africa

Durban based advertising agency - Lowe Bull Truth notched up two finalists at this year's Cannes Lions Festival - one of the biggest and most respected festivals that recognises brilliance in advertising from around the globe.

The work that made the finalists included a tactical print advert created for Wonderbra in celebration of Mother's Day and an innovative radio commercial that only used sound effects to communicate Wonderbra's cleavage enhancing proposition.

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