Are you as clean as you think you are?

News - Marketing Week, UK

Andrex, which has done its best over the years to disguise what, its products are used for; by focusing on a cute puppy has sadly abandoned this blissful denial with its latest campaign.

The ads for Andrex Moistened toilet wipes features pairs of pants with the words “Are you as clean as you think you are?” emblazoned along the part of the undergarments where the sun doesn’t shine. It will be interesting to see if this campaign runs again and again…