Ann Summers targets Father's Day gift shoppers

News - Marketing, UK

LONDON - Ann Summers is running a risque Father's Day promotion directed at mothers who buy their partner a present on behalf of their children.

Called "How's yer Father's Day", the activity is based on the assumption that many mothers buy socks and jumpers on behalf of their young children.

According to its own research, the retailer claims 99% of fathers would rather have sex than a traditional Father's Day present.

Products such as massage oil will be ticketed with the line 'Sex not socks.' The window display will also be used to highlight the promotion

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