Wednesday, September 21, 2005

Patagonia looking for used underwear

News - Santa Cruz Sentinel, CA

SANTA CRUZ — Patagonia, the outdoor gear and apparel company, wants your old underwear. But not just any old underwear.

Patagonia stores across the country are collecting used Capilene undergarments for a new recycling program.

Locals are invited to drop off or mail their old Capilene garments — only those made by Patagonia — to the Patagonia Outlet, 415 River St., Santa Cruz, starting Sept. 12.

A bin will be set up in the store for customers to leave their old underwear.

"We’re hoping it’s clean," King said.

Patagonia is launching the Common Threads recycling project with Teijin, a fabric manufacturer in Japan. Patagonia is one of the first global companies to do a garment take-back recycling program, Jen Rapp, manager of public relations, said.

Making new polyester fiber from old results in energy savings and a reduction in greenhouse gasses, she said.

Click here to read the article.