Lingerie with all the frills

News - Telegraph.co.uk - United Kingdom

Through all its ups and downs, Marks & Spencer can at least claim to supply a large proportion of the female population with new knickers.

At the most recent count, a quarter of British women bought their underwear at M&S, although the true figure is likely to be higher.

Lingerie has always been one of the chain's best-selling lines, accounting for 20 per cent of its total clothing sales and helping to bolster the store as its womenswear turnover plummeted in the past few years.

Today, M&S launches Per Una Lingerie, an off-shoot of the label founded by George Davies in 2001. Its range couldn't be more different from the store's main collections - from the outset, girly frills and ruffles have adorned garments, and pinks have been dotted throughout.

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