Provocative ads target female consumers
Never underestimate the power of a half-naked woman, especially when appealing to other women.
Such is the mantra of today's advertising world, where marketers promoting female-oriented products aren't getting inside a woman's psyche but rather into her lingerie drawer.
Over the past month, companies as diverse as Victoria's Secret, Gap and Dove have launched Internet and television campaigns featuring women in various stages of undress. While the efforts are disparate in both direction and purpose, each uses some form of boobvertising to catch the female consumer's attention.
"It's not surprising that sexual appeals have an impact in attracting our attention the way they do with men," says Ontario author Shari Graydon, who wrote In Your Face: The Culture of Beauty and You. "But obviously, (a woman's) relationship with those images is much more complicated."
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