A big lift from bras firm

News - expressandstar.com, Birmingham,UK

Staffordshire-based Slimma, the ladies fashion company, has bought the Beau Bra lingerie brand, of London, for an undisclosed sum.

Slimma, which has its head office in Leek but manufactures overseas, said Beau Bra specialises in luxury lingerie and loungewear.

The Beau Bra business and its employees responsible for design, sales and marketing, will become a division of Slimma's Frank Usher Group, which sells "posh frocks".

Alan Webb, chairman of Slimma, said: "Beau Bra, together with a talented creative team, presents Slimma with an exciting opportunity to expand our intellectual property into new product areas which complement our core business."