Lingerie as clothes

News - Malaysia Star, Malaysia

A recent proliferation of stand-alone shops that sell lingerie and casual wear has blurred the distinction between the two.

Lingerie is no longer something to be hidden; it is part of a lifestyle, says Jamie Fong, the marketing and communications executive at FJ Benjamin (M) Sdn Bhd which distributes La Senza – the 15-year-old Canadian brand of lingerie, sleep-, casual-, lounge-, beach- and gym wear in Malaysia.

“A growing number of women see lingerie as clothes, and many more see it as a fashion item.

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