Elle Macpherson Campaign a Multi Award Winner

News - Thread, New Zealand

A revolutionary advertising campaign for international lingerie brand Elle Macpherson Intimates® has won a record 14 prestigious Australasian Advertising Awards.

The directional and evocative campaign, shot by cult British photographer Rankin, marked a stunning departure from both traditional lingerie advertising and from the brand’s own previous creative which had featured supermodel Elle Macpherson herself.

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