Tied Up at the Office - Agent Provocateur

News - Digital Bulletin

LONDON - Lingerie brand Agent Provocateur is to launch a new viral campaign, directed by Mike Figgis, that is being trailed by a short teaser film.

Called 'Tied Up at the Office' the full eight-minute film is to appear on February 9. Until then, a trailer can be viewed on a microsite.

Figgis is known for films including 'Leaving Las Vegas' and 'Internal Affairs'. His film for Agent Provocateur is shot in black and white and mixes footage of mannequins dressed in lingerie interspersed with film of actors.

Real Networks designed and is hosting a co-created microsite for the campaign, and will also be promoting it across many of its RealGuides entertainment portals.

Visitors to the microsite can sign up to register for an alert when the full-length film premieres online, and can also forward the link to the trailer to their friends.

On the Agent Provocateur website, members of the AP Club mailing list can access an interview with Figgis, who also directed 'Timecode', as well as stills and wallpaper from the film.